Ghana Food Market: Growing Demand for Meat, Poultry and Seafood.

The Ghanaian food market

 is growing rapidly, driven by population growth, urbanization, and rising incomes. The meat, poultry, and seafood sector is playing a significant role in this growth.

According to a report by Mordor Intelligence, the meat market in Ghana is valued at US$1.5 billion and is expected to reach US$2.2 billion by 2027. The poultry market is valued at US$500 million and is expected to reach US$700 million by 2027. The seafood market is valued at US$250 million and is expected to reach US$350 million by 2027.

-Population Growth: Ghana’s population is growing rapidly, driving food consumption. The population of Ghana is estimated to reach 30 million by 2025, and experts believe it will continue to grow in the coming years.

-Urbanization :Urbanization is also driving the consumption of meat, poultry, and seafood. As people move to cities, they change their eating habits and start consuming more meat, poultry, and seafood.

-Rising Incomes: The rising purchasing power of Ghanaian consumers is also driving the consumption of meat, poultry, and seafood. As Ghanaians have more income, they can afford to buy more high-quality foods, including meat, poultry, and seafood.

-Opportunities for Businesses: The opportunities for businesses operating in the Ghanaian food market are significant. The country has a young and growing population, with a high level of income. Additionally, the Ghanaian government is supporting the agricultural sector, which is helping to increase the production of meat, poultry, and seafood.

-Some specific opportunities for businesses operating in the Ghanaian food market include:: Producing high-quality meat, poultry, and seafood. Businesses that can produce high-quality meat, poultry, and seafood will have a competitive advantage in the market.

Developing new products and services that cater to the tastes of Ghanaian consumers. Businesses that can develop new products and services that meet the needs of Ghanaian consumers will be successful in the market.

Expanding distribution to rural areas. The Ghanaian food market is large, but distributing food to rural areas is a challenge. Businesses that can expand their distribution to rural areas will have access to a larger market.

-Sources:

Mordor Intelligence: “Ghana Food Market – Growth, Trends, and Forecasts (2022-2027)”

World Bank: “Ghana – Population, Total”

World Bank: “Ghana – GDP per capita (PPP)”